Trust me, you will hear the difference. I used to play Monster Rock 12 ft cables (which are good strong cables), but I took a chance to upgrade. I'm glad I did because it really is an upgrade. This cable sounds better by a mile. The 18 ft mogami sounds better than the 12 ft Monster Rock. That should tell you something. You get more everything, but your tone stays intact. Plus, you can use this cable on bass, keyboard, because its not filtering/altering your tone. Its transparent. Everything comes out balanced as it should. Took me less than five minutes to hear the difference. I will be buying another one of these when I get the chance.

Sound
The sound is clearer, punchier, and more dynamic. Just like they say it is. Playing live, it made my guitar rig sound like it came off a recording!

Features
Lifetime Warranty. I highly doubt you will need it, but you have it just in case. But with this cable its about the sound. I would still take care of it though, but I take care of all of my gear.

Ease of Use
Its a cable? Doesn't get much easier to use.

Quality
The Best Quality Cable I've tried so far. I've tried livewire (The cheap and the Elite), planet waves, and Monster Rock. This one beats them all out by a mile. Mogami really is on another level compared to them.

Value
Yeah definitely. The price is steep, but you will hear… read more the difference. I got a really good deal on it. But if my cable got stolen, and I had to, I would pay full price. It would hurt, but I would be glad I did in the long run. Unlike other brands, you really do get what you pay for.

Manufacturer Support
No need to

The Wow Factor
Looks awesome. Feels well made. But, Straight Up. This cable is worth it.

Musical Background:
Play mostly at home, but gig from time to time

Musical Style:
Rock, Metal, Alternative read less