Feature:
As I'm sure you've noticed, this bass has enough knobs and switches to fly a plane with. These features give you the option of truely carving out your sound. If you use an Ampeg or other boutique style head, often you are shorted the option of a lot of knobs to use to dial in that perfect sound. This bass lets you carry every aspect of your tone right under your pickguard.

Quality:
The Japanese sect of Fender is by far the best bang for your buck. I've played them all, from Squiers to AmStands, and the best price point in all of Fender is their Japs. Just a little under the quality of an American, but waay under the price. To me, quality vs. price, it's a no-brainer.

Value:
If you're not sure which Fender bass you want, simply because you've tried and love them all, then that should be this bass's biggest selling point. I literally lined up a Fender Jazz, P-Bass, and Marcus Miller's sig model and was able to recreate all those basses using this one. It really is like 3+ basses in one, for less than one of them! This bass will save you from having to buy the other two basses, so by my logic, it's worth 3 times what I payed for it! That's value!

Desirability:
The bass is super sexy. I've played it live regularly since I've bought it, and other bassists with Music Mans, Specters, Warwicks and the like all come up to me and ask me about it. It's just the right amount of chrome and class with a modern spin. The looks are what first attracted me to this bass, and if I ever decide to stop playing it, it'll simply become a wall ornament so I can continue to marvel at it.

Sound:
The versatility of this bass is awesome. It's overall tone hovers around a Deluxe (active) Jazz bass, but you can get some pretty convincing P-Bass thump out of it as well. I have two different bands, a country act and a hard rock band. I use this bass for both as I can get a nice hit-you-in-the-chest thump for some simple country licks, or a ballzy grind with some nice mides for my rock act.

Ease of Use:
Sure, the air-traffic-control interface takes a little while to get used to, but it really is a lot simpler to use than it looks. After owning the bass for about 3 days, I was sweeping knobs and switches on stage with pure confidence. I still find cool new combinations of switches every once in a while that give me all-new inspiration.

Support:
Not concerning this bass, but I've delt with Fender before. Pretty nice chaps, although you can be on hold for a while. Once you get a hold of them, they are very easy to deal with and very pleasant and knowledgable.

Overall:
This bass instantly became my main axe, and will continue to be for years to come. I did quite a bit of research on the product and played numerous ones before I brought one home. If it was stolen, I would get another one as soon as I got out of prison for ambushing the jerk that stole it.

Feature:
great features on the guitar. tons of switches to take you to your hearts content (didn't get a 10 'cause there wasn't a case with it)

Quality:
great, solid construction.

Value:
couldn't find anything else in the same price range.

Desirability:
love at first sight...

Sound:
both active and passive give the player a plethera of options for sound, from a sexy, low dub to a punchy punk

Ease of Use:
probably the easiest bass to get all the sounds you want. period.

Overall:
just so completely enthralled with this instrument. cant say anything else.