Rickenbacker 360/12 12-String Semi-Hollowbody Electric Guitar (with Case)

Get that famous semi-hollow Ricky sound with the world's most popular 12-string electric -- made in the USA with all the features of its Model 360 cousin.

Overall User Ratings (based on 256 ratings)
  • Overall:
    4 out of 5 stars
  • Sound:
    4.5 out of 5 stars
  • Features:
    4 out of 5 stars
  • Ease of Use:
    4 out of 5 stars
  • Quality:
    4.5 out of 5 stars
  • Value:
    4.5 out of 5 stars
  • Manufacturer Support:
    2.5 out of 5 stars
  • The Wow Factor:
    4.5 out of 5 stars
Overall: 4 out of 5 stars
(256) (see rating details)
Submitted August 26, 2006 by a customer from frogsmusic.com

"Rickenbacker 360/12 - The Jangle Never Ends"

Overall: 5 out of 5 stars
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This review has been selected by our experts as particularly helpful.
I am totally satisfied with my Ricky. And will be for my lifetime. It is not only a guitar to play, it is a hierloom to hand down in the family. It is an investment in the future and my son will inherit my gear.
Sound
Absolutely beautiful. As a stand alone plugged in the tones that emminate for the 360/12 os humbling. Run the 360/12 thru a GuitarPort of Line6 Pod and give it some British amp mods and a little compressor, bam, you are a jangle-master
Features
The entire 360/12 is a "feature". With the Rick-O-Sound you can stereo-ize your Ricky!
Ease of Use
This is where the fingers meet the fret. Hefty fingers probably won't enjoy playing a 360/12. The exceptionally slim neck takes some time to get used to. Especially if you are used to an acoustic 12 string. I play a pair of Guild 12's; a D212 and F212. BOth which are remarkable guitars. Switching between the Rick and the Guild's does require retasking fingers. For example, on an acoustic 12, some folks may play a straight A chord using three fingers. On a Ricky you only need two! Thats how narrow the neck is.
Quality
There is no question, Ricknebacker Guitars lead the world in manfactured guitar quality. Hands done. From electronics to the absolute pristine finish, there is no comparison. The Rickenback is built for endurance and looks. Phenomenal!
Value
No doubt about it. For fear of not being able to afford another Rickenbacker, they are priced most reasonably and I my humble opinion, they could charge a whole lot more. But they don't. That's because the Rickenbacker Company has you and me in their hearts!
Manufacturer Support
If you require support which is unlikely, even John Hall the CEO of Rickenbacker *will* stop to help out if he can!
The Wow Factor
The visual appeal of the Rickenbacker is incredible. When you pop up on stage, your listenered will "ooh" and "ahhh". The Rickenbacker carrys a history unlike any other American made guitar. The first time holding a Rickenbacker is nearly orgasmic!

Musical Background:

Active Musician

Musical Style:

Folk/Folk Rock.American
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Submitted August 24, 2016 by Jerry R in Springfield, OR

"Ric 360-12"

Overall: 4.5 out of 5 stars
(see rating details)
My 3rd one. Other 2 were from the 60s & 70s respectively. This one's modern and is the only one of the 3 that I didn't have to retrofit with a 12 saddle bridge to intonate. A setup tip: use the thinnest wound third you can find for the main G. Helps with intonation, don't ask me why. Stunningly beautiful workmanship in fireglo and nothing else sounds like a Ric 12.
Sound
Unique sound, instantly recognizable. Haunting.
Features
Most useful feature is the sound of the bridge pickup. Least useful is the neck width which really isn't enough. That's the instrument's only drawback. I played a Gibson EDS 1275 for years. The 12 string neck was much easier to play and sounded great...but it wasn't a Rickenbacker.
Ease of Use
12 string playing is a different touch than 6 string. Less chording and more individual string picking to get the most out of it. This one was previously owned but flawless and the former owner knew how to set it up. The factory does NOT set these things up. Normally, setting up a Ric 12 can be a chore without the 12 saddle retrofit but was able to get it close enough without for this one.
Quality
As noted earlier, superb, beautiful finish and workmanship. Everything works. Well-balanced and stays in tune reasonably well. You need to lube the nut though to keep the higher strings from hanging up and going sharp.
Value
I virtually stole this guitar. Price has doubled since then. Not cheap but if you want "that sound" there's no other way to get it.
Manufacturer Support
Haven't dealt with Rickenbacker directly.
The Wow Factor
When I first heard "Mr. Tambourine Man" Roger (Jim at that time) had me hooked.

Musical Background:

Guitarist, keyboardist, live performer, studio producer/engineer 40+ years

Musical Style:

Mainly rock. Prefer European female-fronted bands, e.g. Nightwish, Amberian Dawn, et. al. Also '60s rock.
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Submitted February 18, 2006 by a customer from comcast.net

"An American Classic"

Overall: 5 out of 5 stars
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Verified Customer zZounds has verified that this reviewer made a purchase from us.
This is the guitar I've wanted for 30 some odd years, and now it's mine.
Sound
What can you say? You buy this guitar FOR it's distinctive "jingle/jangle" sound.
Features
It has everything you need.
Ease of Use
People complain about the small neck,and how hard it is to get used to. I had not played guitar in over 10 years, yet I found this guitar very easy to play(now that I've got my fingers back in shape). Now,if I was playing strictly lead it would probably be different.
Quality
It's hand made in the U.S.A.. You can tell the attention to detail they take when you look at this guitar from every angle. The finish is probably the best I've ever seen. The thing I like is that no 2 Ricks with the Fireglow finish look the same.
Value
For what you get,this should problably cost twice as muck as it does. But I'm really glad it doesnt
Manufacturer Support
Havent needed it.
The Wow Factor
Pictures do not do this beauty justice. To appreciate it, you have to see it first hand.

Musical Background:

Hobbyist

Musical Style:

Rock
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Submitted June 29, 2012 by Jerry R in Springfield, OR

"Ric 360/12"

Overall: 4 out of 5 stars
(see rating details)
Have owned 3. Latest is a newer non-toaster version. Bought used but pristine from someone who knows how to set these things up. The factory doesn't - or at least doesn't bother to. Challenging to play due to very narrow string spacing but incomparable sound. Using thinnest possible wound third helps with intonation.

Musical Background:

Semi-pro, 40 years, guitars & keyboards

Musical Style:

Rock; Euro-style Symphony Rock
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Submitted March 11, 2010 by a customer from hotmail.com

"A guitar George played"

Overall: 5 out of 5 stars
(see rating details)
Sound
It will need to be setup. the setuo from the factory is too high... Love mine...

Musical Background:

Hobby

Musical Style:

Rock Country
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Submitted October 27, 2009 by a customer from aol.com

"THE BYRDS SOUND"

Overall: 5 out of 5 stars
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Verified Customer zZounds has verified that this reviewer made a purchase from us.
Twelve people have tried to buy this guitar off me. Even McGuinn asked about it. They can have it when they pry my cold, dead fingers off the guitar neck!
Sound
Mine was made May 1967, but I think they have only improved the new ones. I've always loved the sound McGuinn got with his for The Byrds and mine has never disappointed me. Roger now uses a "Fireglo" model when he tours Europe, from what he's told me, though he's best known for his "Mapleglo" (natural). It's comfortable, easy to play, and sounds great, especially on record. Playing one of these really WILL eventually make you a better guitarist! It worked for me, at least.
Features
There aren't a lot of applications for the "Rick-O-Sound" stereo output, but it's nice to have the option, especially for recording!
Ease of Use
Some people tell me they think it would be hard to play a 12 string electric. I've never found thet to be a problem with my Rick.
Quality
There is no room for improvement that I can see.
Value
This is one of the few new guitars that will probably increase in value over time.
Manufacturer Support
I dealt with the company once and was disappointed, but it wouldn't keep me from owning a Rick. I'm buying a guitar, not the company's PR Department.
The Wow Factor
Nothing else looks like a Rick 360 andf people notice it when you use it on live shows.

Musical Background:

Recording artist, producer, songwriter

Musical Style:

Folk Rock, Punk, Classic Country
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Submitted August 5, 2004 by a customer from comcast.net

"Good product but play a Rickenbacker 660/12 first before you hastily buy a Rickenbacker 360/12."

Overall: 1.5 out of 5 stars
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Verified Customer zZounds has verified that this reviewer made a purchase from us.
no comment.
Sound
high gain pickups are very disappointing. Wish I would of special ordered it with vintage(toaster)pickups.
Features
No comment.
Quality
What can be said here. It's a Rickenbacker. Need I say more?
Value
Like buying a Corvette. they hold their value.
Manufacturer Support
Never dealt yet with them much. but have talked to some of them on the phone. typical California arrogance is all I can say here.
The Wow Factor
If I had to do it over again, without repeating myself here. I would of bought the Rickenbacker Fireglo 660/12 instead.

Musical Style:

Folk/Folk Rock
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Submitted December 22, 2019 by a customer from yahoo.com

"Rickenbacker Matte Black 330/12"

Overall: 4 out of 5 stars
(see rating details)
Beautiful guitar. An 8 out of 10 on perfect tuning. Plugged into a vox ac 30 it is completely professional sounding. I added an el capistan echo and it absolutely rocks. I do have a jangle box but it seems redundant. Has the crispy sound of If i needed someone by the Beatles. Action is a 7 out of 10 and i am used to 12 guage strings. Need to build callouses. Cost was $1700 brand new. Most places selling for $2500. Wildwood guitars in colorado. Recommended for sound big time. For action depends on how hard u like to eork. The D’s are easy. Bars not so easy. The G note on fret 3 is unique and powerful!

Musical Background:

56 years

Musical Style:

Rock
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Submitted September 6, 2014 by Mark P in Phoenix, AZ

"One of the most classic guitars ever"

Overall: 4.5 out of 5 stars
(see rating details)
Verified Customer zZounds has verified that this reviewer made a purchase from us.
When I first received my 360/12 from zZounds the guitar sounded funny and I had to keep re-tuning and almost sent it back but I didn't give up. You have to tune and play it differently than other 12 strings. I also bought the Roger McGuinn DVD which was a big help. Now I have this guitar sounding just perfect. It is worth every dollar and zZounds have the pricing on these babies.

Musical Background:

Play Bass, Drums and guitar for 46 yrs. professionally but now just song writting.

Musical Style:

Country, Country rock, Hard rock and whatever else comes out of me.
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Submitted March 29, 2016 by Mark L in Cornville, AZ

"Ric 360 12's versatility"

Overall: 5 out of 5 stars
(see rating details)
I play three guitars in high quality worship band. Strat, ric and 335 copy. I have Ric tuned in "D", very low action, very fast to gloss not bend. Use it for the chimey sounds, plus with tube screamer etal. With compression it's Very versatile. Needs compression for octave string separation. I have small quick fingers so neck is great, bigger hands face a forest of steel, much tougher for them to play. Definitely great guitars, but try them out first, you'll either love, or hate it! Workmanship outstanding on mine. Very stable in tuning. This guitar and Strat are very reliable.

Musical Background:

Playing 40+ yrs. have two mid 60's guild acoustics, 6 and twelve, Strat, Rick, 335, Godin kingpin

Musical Style:

Guitar rock, Brit invasion, folk, Christian Rock, even country if arm twisted.
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Submitted November 4, 2014 by dee a in houston, TX

"rick 12"

Overall: 4 out of 5 stars
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They're nice guitars. but they're specialty instruments. you can't intonate for the secondary strings (why hasn't ric fixed this?), so you'll never play in-tune outside of a 3 or 4 frets range. 12 string guitars in general are a pain to tune, but that's the price you pay for a 12 string sound. if you tune for open strings you won't be in tune up the neck. you'll need to capo and tune for that position. i would not advise this for someone looking for an all-around main guitar. it's really meant as a 2nd instrument. it has it's uses, and they're very specific. but you can always play it as a 6 string instrument. just string it as a 6 string. paul weller (of the jam) used a ric 6 string. but he, and early john lennon's about it. for a long time guitar center was not accepting returns on ric 12 strings, not because they're bad, but because people don't know what they're getting into. if you're thinking resale, be warned. it's much harder to find buyers interested in an electric 12. high end rics hold their value, but don't appreciate much in value like other well-known electrics.

Musical Background:

30 years experience, non-pro player

Musical Style:

everything
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Submitted November 17, 2003 by a customer from hotmail.com

"King of the Hill!!!!"

Overall: 4.5 out of 5 stars
(see rating details)
I will play this guitar until the day I die....which I hope is a long way off so that I can lots of use out of it.
Sound
This is the King of Rick guitars.
Features
It would be nice if these guitars came with the Rick-O-Sound attachment.
Quality
I bought it used and it was still in pristine condition.
Value
Definetly worth the price.
Manufacturer Support
I have had no problems wih the guitar...so there has been no need to contact Rickenbacker.
The Wow Factor
Easily the best looking Ric there is.

Musical Style:

Rock Alterneative
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Submitted October 18, 2003 by a customer from yahoo.com

"Unique sound, and the fact you have electric versatility make this a clear option over an acoustic 12 string that is electrified"

Overall: 4.5 out of 5 stars
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All musical instruments I have purchased in my life (4 Basses and 6 guitars) I still own and use, although I have my favorites.6 String WARWICK Bass, 1958 Fender Pre Bass (I purchased in 1971).1967 "epiphone" Sherton. (I prchase in 1970). The newest instrument is a Gibson Nighthawk Standard.(2001)
Sound
Rickenbacker 12 strings are great 12 string electrics.Good tone, versatility, and Rickenbacker's high quality workmanship make this a "must consider" when purchasing a 12 string electric. Had I not purchased my Gibson electric 12 String, I would have bought a "Rick 12". However, there is no way I could get one of these for $800 Cdn.($450 US)new, including hard shell case, which is what I paid for the Gibson, so I got it. Otherwise, I would have purchased the "Rick". A good clean "real tube" amplifier seems to improve the harmonic content of most guitars, ESPCIALLY 12 string electrics. Transistor amplifiers tend to subdue these harmonics, and the 12 string ends up sounding "thin". For all you 6 or 7 string players, "YOU GOTTA GET ONE OF THESE". For thick, rich, vocal backing or "filling" thin sounding rythms, these babies do the trick. Rick G. REED Professional Luthier
Features
High Quality Workmanship.Good design
Value
The product is priced competitivly.
Manufacturer Support
Yes, I own a Rickenbacker 4001 Bass.

Musical Style:

Blues, Jazz, Reggae, and Rock.
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Submitted August 17, 2005 by a customer from bastardpowered.com

"One good guitar"

Overall: 5 out of 5 stars
(see rating details)
This time next year I intend on having a 6 string model "just cuz". Other than that, I think I will be pretty happy with this guitar for a long time to come.
Sound
This guitar is exactly what it is supposed to be. No more and no less.
Features
Hard case is standard with this guitar. Inside you get a Ric polishing cloth and information on the guitar plus a poster catalogue. A six string saddle on a twelve string guitar is a little confusing.
Quality
I purchased the Fireglow model and the images online do not do it justice. It is much better looking in person than I can describe. The finish is excellent and I can spot no blemishes at all. Everything on this guitar appears top notch.
Value
I love this guitar and wouldn't trade it for another. The only real oddity is the 6 string saddle. Otherwise it is an excellent value - exactly what I expected.
Manufacturer Support
No comments on support.
The Wow Factor
This is one of the prettiest guitars I have seen.

Musical Background:

Hobbyist

Musical Style:

Folk, folk rock, old american music, sing along, rock
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Submitted November 11, 2003 by a customer from attglobal.net

"Should'a been done at the factory!"

Overall: 1.5 out of 5 stars
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Verified Customer zZounds has verified that this reviewer made a purchase from us.
If I knew what I know now about Rickenbackers, I would have looked for a gibson es-335 12 string! This Guitar is Not for the inexperienced player!
Sound
First, if you want to get the vintage rick sound, you have to replace the hi gains with the factory vintage models@$100.00 each. Then you have to use a compressor to get any sound at all out of it.
Features
Second, if you want to play in tune, you have to replace the factory 6 saddle bridge with the factory 12 saddle bridge@ $80.00. Then you have to find someone capable of installing it properly.
Quality
Fourth- the whole thing is just wayyyy overengineered. Too much BS, where a more simple approach would be better. Finish is excellent.
Value
It should come ready to play! Like a Gibson does.
The Wow Factor
This still isn't a fun guitar to play. Imagine taking a Les Paul neck and adding 6 more strings to it. Not easy to play.

Musical Style:

All
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Submitted November 4, 2005 by a customer from msn.com

"Like I said before, I only wish now that I would of bought a 660/12 instead of the 360/12."

Overall: 2.5 out of 5 stars
(see rating details)
Sound
What's to say. Rickenbackers sound the best. I know a Ric when I hear one and I don't need to see it played. they have a sound all of their own. jingly jangly.
Features
5 only because the neck is too hard to get used to. a genuine pain in the ass.
Quality
You cant beat their quality and they are known for their finishes.
Value
Like buying a Corvette. They hold their resale value very well especially the older they get.
Manufacturer Support
No comment or otherwise I could be here all day. Simply put; they are pains in the ass to deal with. Very snobbish. Typical Californians.

Musical Background:

40+ Years Playing 12 String Guitars

Musical Style:

Folk/Folk Rock
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Submitted March 25, 2007

"God in a Guitar"

Overall: 5 out of 5 stars
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This review has been selected by our experts as particularly helpful.
Overall, I am very pleased with this guitar. It has surpassed all of my expectations (which were very good to begin with.) Its sound is to die for, and its visual styling unique (Rickenbacker's lawyers make sure of this.), and you can't beat the price for genuine American made quality. This guitar fits my playing style perfectly (Think acoustic Stephen Stills meets early Pete Townshend and Roger McGuinn)and has that perfect sound. If I ever were to modify it (which I wouldn't, since I am too scared that I would ruin it, although that would give me an excuse to buy a new guitar!) I would put in piezo saddles so I can get the elusive shimmer that is so present when it is played acoustically and never have to change guitars during a set. Overall, this is the greatest guitar I have ever played, I believe that only God himself would be capable of building such a masterpiece...Or our friends in Santa Ana, California.
Sound
It is capable of getting the generic jangly sound, sure, but it is also capable of getting SO MUCH MORE! Most people neglect to mention the wide range of tones one can get from the fifth knob. You can get beautiful warm, round jazz tones (which the string order (with low string before octave) really helps to achieve) bright jangly sounds and everywhere in between. The stock pickups are nicer than people say. They distort nicely (although most people don't distort 12s very often) and give great clean tones, and are overall just great. I haven't had the opportunity to try the toaster pickups yet, but would assume they are brighter, cleaner and softer, given the lower ohmage (7.4k as opposed to 12k)The hollow body, made from slid maple sounds great and resonates beautifully, creating some very nice and unique sounding overtones and harmonics. Overall, I give sound a 10.
Features
The case is nice, built to last for a while. The rick-o-sound is probably fun to play around with, although I own just one amp and no y-cable or Rick-O-Sound Box, so I haven't played around with it yet. The fifth knob is the best feature, IMO. It allows you to shift from bright, bridge-concentric tones to warm, neck-sounds while the pickup selector is in the middle, but while managing to sound nothing like either pickup alone. It's hard to describe. Very useful, IMO. The R-Tailpiece is a pain to string, especially the low E and A pairs, which are right next to the upper part of the R, which is really inconvenient. The headstock is very clean looking and balanced, I like it better than the long paddle headstocks of other companies. The dual trussrods add alot of support, and are great for getting twists out of the neck, which is nearly impossible to do with single rod companies. I like the varnished fretboard, although it doesn't change playability at all. It does look very nice, however! Overall this gets a 9 in features.
Ease of Use
It's incredibly easy to get great sounds from this product. The fifth knob might confuse some newcomers to the Rick-Land, but reading the manual (it is not that long, honestly!) will clear that up. The pots are arranged a bit differently than on generic-brand guitars, but they're easy to figure out, too, especially since they're labeled. The neck is so much easier to get used to than everyone else seems to think, and my hands are average sized, not tiny child hands. As I mentioned before, the pickups have a very wide range and are easy to find great sounds with. One thing, though, if you replace one of the unison strings (a b or e) MAKE SURE THE OTHER STRING'S GAUGE MATCHES! If you use a 9 and a 10 or something like that in one of the unison pairs, it will throw off the intonation quite a bit up the neck, and everything you play high up on the neck will sound like it is being played through a Leslie. This is a downside of all 12s, though, so I won't take off for it, and the intonation is perfect apart from that, especially if you use the stock RIC strings. The action is nice, too. Overall, this gets 9 here, too, just because some people find the neck hard to get used to (although I love it).
Quality
My guitar was perfect in every aspect of quality. Visually, it is stunning, with no blemishes and nice grain. There was not a single thing I could find that could be called a blemish on my guitar. All of the electronics work perfectly. The tuners work perfectly, too, and there are no spurs or anything on the saddles or in the tailpiece grooves. The frets are perfectly leveled. Everything was great from the factory. For this, I give it a 10 in quality.
Value
This product is worth the price I paid for it ($1050), although the current price (About $300 more) is a bit high (but that is just because I'm cheap and don't like spending, muchos money.) This guitar is still probably worth the price, though. American made quality from a factory of iconic stature for less than $2000? It's reality. I give this a 10.
Manufacturer Support
I have never dealt with the company in person, but their CEO (John Hall), Finish Expert and Customer Service people (Kenny Howes and Richard Cannata) regularly answer questions on their forum. How many companies do that? And all their staff are musicians themselves, not businessmen. RIC is not publicly owned in any respect, so it won't end up like Fender or Gibson, being run like a business. Overall, I give them a 10 for being nice online and never giving a reason to have to contact them in person.
The Wow Factor
This is one of the most aesthetically pleasing guitars I have ever seen. It is unique without having to be Kitschy. (Maybe B.C Rich and other pointy guitar brands should take some lessons from Rickenbacker!) While Gibsons are clunky and traditional, and Fenders are sleek and soulless, these guitars are as quirky, unique and appealing to the eye as they are to the ear. Given that the current bod shape was introduced in 1964, it is amazing to see that it still gets the same reactions it did back then; it just shows how cutting edge it is. I give it a 10, mainly because this is the most aesthetically pleasing guitar I have ever seen , and also because this is the exact guitar that I have been lusting for since I was 13 years old.

Musical Background:

Active Musician

Musical Style:

Psychedelic Folk-Rock, 60's Garage, Jazz-Rock-Folk-Country Fusion
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Submitted May 19, 2005

Rickenbacker 360-12 Customer Review

Overall: 5 out of 5 stars
(see rating details)
Sound
This guitar has the best electric 12 string sound for its type and purpose.
Features
It has exactly what I expected it to have. No extras, just a sweet guitar.
Quality
To me the Ric 360 series are pieces of art. Fit, finish, durability and relabilty are outstanding. I had a 1967 Ric 360 six string for 31 years. It held up like a tank. I would still have it, but it was in such good condition that a collector made me the proverbial offer that I couldn't refuse. It is very appropriate for road use, you have to really bang it around to hurt it. I expect this 360-12 to outlast me.
Value
MSRP is high, but the same applies for any finer guitar of world class status.
Manufacturer Support
I cannot answer this one. I've never had a breakdown of anything.
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Submitted September 28, 2004 by a customer from direcway.com

"the crappy guitar"

Overall: 0.5 out of 5 stars
(see rating details)
its pick ups
Sound
It just sounds like crap
Features
They suck
Quality
The worst guality
Value
what a rip off
Manufacturer Support
Was really good
The Wow Factor
no way

Musical Background:

Band Director

Musical Style:

Rock
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Rickenbacker 360-12 Customer Review

Overall: 5 out of 5 stars
(see rating details)
Sound
there IS no other sound like a ricky12
Quality
practically flawless fit and finish
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