Feature:
32 compressors AND 32 EQs all at once without draining your CPU?!?!?! Also, with just one INSERT not two??? AWESOME! With the waves native API collection 560 eq it would drain my CPU at like 90% with only about 10 EQs running(dual core 2.8) With the Liquid Mix my CPU only runs at like 28% with 32 compressors and 32 Eqs running. Yes I tested this! The way that you have to load emulation is a bit odd at first, but you get used to it quickly. The control surface is GREAT too! Only anoying thing is that the EQ bands are off by defualt, so every time you lod an EQ you have to turn on each band. Only reason I give a 7 is because you cannot track with it on due to delay.

Quality:
Looks and feels really great.

Value:
definetly a better value than UAD as you can run a crapload more channels and you get a lot more emulations. The sound qualuity is up for debate but i find people who like and hate both. I can tell you that this thing sounds WAY better than waves and that kind of crap.

Desirability:
It looks really sick when the meters are all going :) Very cool to have a nice little control surface next to my remote SL.

Sound:
It sounds awesome. I do not own, nor have I used many of the real products it emulates (Obviously, or why would i be buying this?) but it sounds great. The distressor emulations are bad ass and so are the Neve EQs. Just a notch or two of EQ and you have better sound, period.

Ease of Use:
Takes a few weeks to get used to but after that it's simple. As I mentioned before it does load up a bit differently than a native plug-in so it's just a bit awkward at first. There are a ton of emulations so it can be a bit overwhelming as well. My advice is to start getting to know the emulations a few at a time.

Support:
They ALWAYS get back to you within a day. Always. And it's not some weird Indian guy...they actually talk with you in a down to Earth way. I think they are the same as Novation support, which is also very good.

Overall:
Takes a bit to get used to. Delay can be a pain. In the end, the sound is great and it's actually a really cool unit.