Feature:
I gave this a nine on features because it's not necessarily a swiss army knife device. That said, DIs aren't supposed to be. Do you want something that gives you parametric EQ? Do you want thick, tubey tone to warm up your acoustic guitar's stock pickup? Do you want a mic preamp? Get something that isn't a DI. A DI is supposed to take the signal and boost it enough to get it down the line to the mixer before sending it to your amp. This thing does way more than that. Any rating of the features of a DI needs to take that into consideration. My only gripe is that it can't be phantom powered, but I'm guessing that they did that because you need more juice to get as accurate a signal as the Avalon will deliver.
Quality:
Built like a tank. This unit is widely used by professional touring companies.
Value:
When you're talking about close to $600 for a DI, you have to really need that quality level. At some point you encounter diminishing returns for your money and in a blind listening test I doubt that the uneducated listener is going to be able to tell the difference between an Avalon DI'd signal and a Countryman DI'd signal. But if you're doing an album or running sound in a really nice place, the Avalon is totally worth it. I gave it an eight just because it's a high end piece of gear, and pretty much no high end gear can be considered "value" priced.
Desirability:
It looks sexy. It sounds great. It's practically legendary. My only gripe is the form factor: two rack spaces tall and half a rack wide is almost unusable. And $70 for rackmount gear is robbery.
Sound:
As a guitarist friend told me when I was in his music store buying DIs, "The Countryman is like a Toyota. The Avalon is like a Benz." Several months of using this and a few other DIs in a variety of situations have definitely confirmed that statement. Turn off the "tone" circuit and you have a pure signal from your instrument that isn't colored at all, positively or negatively. All of the transients are there in detail and there is no flagging in the lower frequencies. Turn on the "tone" circuit and you're able to pick from some well thought out presets, all of which are useful in situations where you're plugging something in and need a quick setting.
Ease of Use:
My five year old daughter could be shown how run this thing in minutes. The only thing you might even need a manual for is an explaination of the tone curves.
Support:
I haven't needed to call them. I expect that they are quite bored at the Avalon service center.
Overall:
A few minor niggles will prevent this from being a home studio gem (and they're all price related) but the idea of not owning one on a serious project is laughable. I'll always have one around if money is on the line.
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