Playing incognito? Are you a guerrilla guitarist? Need to travel through enemy territory to get to your gig? Place your axe in this well-padded case and use the shoulder slings to carry it back-pack style. Even a grunt in basic band training will see that this is a very comfortable way to carry your weapon, while hiking through the canyons of city granite or across the obstacle courses of suburbia. The extra pockets allow you to haul any other small stuff you wish along with your guitar.
Seriously, if you're a musician that relies on public transportation followed by shoe power, consider this hands-free alternative to the clumsy guitar case.